Position Overview

The Marketing Specialist role executes the marketing activities of Bazooka Farmstar products. They will be responsible for ensuring consistency and continuity of brand message across all platforms and formats. This effort is to increase qualified lead generation, customer retention and other positive client-related outcomes.

Essential Job Functions

• Design and develop visual concepts for catalogs, flyers, website, and videos through a wide range of media and graphic design software
• Responsible for all aspects of asset creation utilizing the Adobe Suite for strategic outbound marketing efforts including, but not limited to: photography, videography, print and digital ads, e-communications, and web-based content.
• Responsible for company email marketing efforts, including newsletters, automated workflows, etc.
• Collaborates with the marketing team to develop content for newsletters, website, blogs, social media, and email campaigns
• Assist with website functions including, but not limited to, updating, editing, monitoring, and tracking visitors for products. e.g. new pages and call-to-action placement.
• Assist with the involvement of trade shows and other events, as needed.
• Other tasks and projects, as assigned.
• Follow company policies and safety procedures.

Requirements: Knowledge, Skills and Abilities

• Bachelor's or Technical Degree
• 2 years of experience in design and/or video editing
• Creative Cloud applications, specifically Adobe Photoshop, Illustrator, InDesign, Premiere Pro/Premiere Rush
• Organizational skills, attention to detail, and ability to prioritize in a changing environment.
• Excellent communication skills with the ability to take a proactive approach to status updates on current projects.
• Self-directed with the ability to complete multiple tasks in a timely manner without constant guidance.
• Positive attitude with the ability work independently as well as in a team.
• Highly comfortable using Microsoft Word, Excel, and PowerPoint required.